The defending Super Bowl champions play the underdogs in the opening game of the 2023 NFL season on Thursday, Sept. 8. It will be interesting to watch if the favorites can win the trophy once more. But there is one thing you can count on, there will be more sports betting commercials. That makes sense considering that of all of the main domestic sports in America, the NFL receives the largest viewership and ratings. Sports betting is also now legal in more states than ever before. For gaming companies, that is a target-rich environment.