The rapid assimilation of sports gambling into the league's culture has led to startling inconsistencies. The NFL is working to make sports betting more common and profitable while continuing to take precautions against the dangers that it has long opposed. The league regularly includes commercials for sports betting companies during its broadcasts, despite the fact that it donates money to support responsible gambling. The NFL is a part of an expanding system that incentivizes casual fans to wager on games on a regular basis while penalizing league personnel, especially players, who may do the same.