Asian sportsbook Joe Cole, a former England player, has been appointed as Nova88's new brand ambassador.
The former Premier League player had the "ideal pedigree and experience to give his expert insight on domestic, European, and international football" through the partnership, according to Nova88, which welcomed Cole as an ambassador.
At a PR launch day, the now 39-year-old was introduced. The betting company released a video of Cole "signing" for Nova88, writing a contract while making some trick shots.
The former Premier League player had the "ideal pedigree and experience to give his expert insight on domestic, European, and international football" through the partnership, according to Nova88, which welcomed Cole as an ambassador.
At a PR launch day, the now 39-year-old was introduced. The betting company released a video of Cole "signing" for Nova88, writing a contract while making some trick shots.
