Nye Expekt declared as new sponsor of top-flight Danish league

Denmark's 3F Superliga has signed a sponsorship agreement with Nye Expekt, a Danish sports betting brand owned by the LeoVegas Group. As a result, Nye Expekt will be the Danish Football League's official betting partner. The top football division in Denmark is called the 3F Superliga. The goal of this alliance is to broaden brand recognition and market share in Denmark. In May, Nye Expekt returned to the Danish market after being absent for a decade. In UEFA's ranking of domestic leagues in the Nordic region, the Danish 3F is ranked second.