Omnichannel gaming effort vulnerable because of immense customer loyalty to powerhouses

This is supported by a recent JPMorgan survey of 1,100 sports bettors and online casino users, which reveals weaknesses in the omnichannel gaming concept, which is focused on enticing online gamers to brick-and-mortar casinos. For operators like BetMGM, Caesars Sportsbook, and the planned ESPN Bet relationship between that network and Penn Entertainment, this may be worrying news.


According to the bank's survey, 70% of participants said they enjoy using one or both of the FanDuel and DraftKings applications, making them the unquestioned market share and user experience leaders in online sports betting. That number essentially reflects the market share that those two businesses hold in online sports betting.
 
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