OneFootball shows multimedia ambitions

By acquiring Dugout, OneFootball has secured a partnership with the biggest football clubs in Europe and expanded its digital media portfolio.

Through the acquisition, the OneFootball app will gain access to Dugout's unique video content, giving it a new premium club content vertical to advertise to its 70 million users worldwide.

All of OneFootball's Dugout club partners will now own stock in the company as a result of the agreement.

 

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OneFootball has expanded its digital media reach by acquiring Dugout, a company with strong ties to major European football clubs. This acquisition enables OneFootball to enhance its app by adding Dugout's exclusive video content, creating a new premium content vertical for its 70 million users. Additionally, the clubs that were previously partnered with Dugout will now hold stock in OneFootball. This deal further solidifies OneFootball's position in the football media landscape and broadens its offerings to fans globally.