OpenBet, a prominent gambling platform and service provider, has entered into an agreement to utilize its expertise in order to support the establishment of Sports Illustrated Sportsbook's inaugural physical location. This tangible sportsbook, arising from the collaboration between Sports Illustrated and 888, symbolizes the initial venture of the former company into the realm of physical retail. In 2021, Sports Illustrated and its parent company, Authentic Brands Group, joined forces with 888 with the aim of dominating the realm of online sports betting.