The European Lotteries Association has officially accepted Optimove, a provider of CRM marketing solutions, as a member.
The European Lotteries Association, an umbrella group for lottery operators throughout Europe, fosters opportunities for cooperation and knowledge exchange while upholding a network of top partners in the sector.
Optimove will step up its efforts to promote the application of the highest standards of integrity in lottery marketing and customer engagement, with responsible gaming at the forefront, as a result of its admission into the European Lotteries Association.
The European Lotteries Association, an umbrella group for lottery operators throughout Europe, fosters opportunities for cooperation and knowledge exchange while upholding a network of top partners in the sector.
Optimove will step up its efforts to promote the application of the highest standards of integrity in lottery marketing and customer engagement, with responsible gaming at the forefront, as a result of its admission into the European Lotteries Association.