Optimove forms strategic alliance with 4Play Gaming

Optimove and 4Play Gaming, an igaming platform for sportsbooks and casino websites, have announced a partnership.

The alliance seeks to "revolutionize" online gaming operators' worldwide user experiences and operational effectiveness.

For more information, see 4Play Gaming's fixed fee structure, which guarantees steady and predictable costs with only small annual adjustments, in place of more conventional revenue-sharing models.

The platform of 4Play Gaming, meanwhile, is said to have an event-based architecture.
 
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