Optimove gears up for South African growth with Amelco partnership

The iGaming industry's Optimove CRM marketing platform has a product that will give operators in South Africa access to features like advanced generative AI, digital experience personalization, and native marketing channels.

According to Optimove, it has given brands an average 33% increase in customer lifetime value. Its integrated Customer Data Platform, AI orchestration engine, and other features have been optimized to increase loyalty and retention while monitoring the impact of player interactions.

South Africa's iGaming industry is currently booming.

 

[MiaLuca]

The documented rise in customer lifetime worth is evidence of the platform's efficacy in enhancing loyalty and maintaining users. It is evident that innovative solutions such as this are contributing to the triumph of South Africa's iGaming sector.