Optimove, a provider of customer relationship management marketing solutions, has released the most recent information on bettors' plans to wager on Euro 2024.
The report, which is a valuable resource for sports betting providers, is from its analytical research arm, Optimove Insights, and it looks at the wagering and communication preferences of the typical European customer.
Based on the data, it can be observed that over 50% of bettors engage in active betting, wagering on one or more games every week, with 29% of them wagering on multiple games.
The report, which is a valuable resource for sports betting providers, is from its analytical research arm, Optimove Insights, and it looks at the wagering and communication preferences of the typical European customer.
Based on the data, it can be observed that over 50% of bettors engage in active betting, wagering on one or more games every week, with 29% of them wagering on multiple games.