Optimove is an innovative marketing platform for customer relationship management (CRM) in the iGaming industry. Its cutting-edge solution provides operators in South Africa with a range of powerful capabilities, such as state-of-the-art AI technology, personalized digital experiences, and effective marketing channels. The platform's integrated Customer Data Platform, intelligent orchestration engine, and other advanced features have been finely tuned to enhance customer loyalty and retention. Optimove also enables operators to closely monitor the impact of player engagements, ensuring optimal player interactions. According to Optimove, brands using their platform have experienced a significant 33% increase in customer lifetime value.