Paddy Power and Prostate Cancer UK teams up with cycling legend

Once more, Paddy Power will use the World Darts Championship to raise awareness and funds for prostate cancer. A six-time Olympic champion, has joined the Bigger 180 campaign as an ambassador. The campaign will see Paddy Power donate £180,000 for every perfect leg and £1,000 to Prostate Cancer UK for each 180-point score at the World Darts Championship, which began yesterday. In addition, the campaign seeks to generate more than £1 million for the Transform Trial, a charity research project that seeks to determine the most effective method of screening men for prostate cancer, and to encourage 180,000 men to complete Prostate Cancer UK's 30-second risk checker.