Paddy Power, an Irish bookmaker, has been revealed as ITV Racing's new main sponsor.
MediaCom negotiated the deal, which covers the rights to broadcast, catch-up, digital, social, podcast, and licensing.
Additionally, Betfair will sponsor ITV Racing's Saturday morning show, The Opening Show, and Flutter Entertainment brands will be featured in the ITV Racing App.
MediaCom negotiated the deal, which covers the rights to broadcast, catch-up, digital, social, podcast, and licensing.
Additionally, Betfair will sponsor ITV Racing's Saturday morning show, The Opening Show, and Flutter Entertainment brands will be featured in the ITV Racing App.