Paddy Power unveils campaign for charity at the World Darts Championship

For every 180 dart hits made during the competition, operator Paddy Power has pledged to donate £1,000 to Prostate Cancer UK, for a possible total donation of £1 million. The non-profit project invites men to take 30 seconds to determine their risk of prostate cancer in an effort to have a big impact. This is a part of a larger effort to address the concerning fact that 1 in 8 men receive a diagnosis of the illness.