For the 2023–24 season, Parimatch, a sportsbook and online casino, has extended its cooperation agreement with Leicester City Football Club.
Parimatch will have branding visible throughout King Power Stadium on pitch-side advertising boards, interview backgrounds, and website banners as the Official Betting Partner of Leicester City.
In addition, Parimatch will own the rights to online and offline advertising as well as hospitality partnerships. Additionally, Parimatch has affirmed that it will be Chelsea FC's Official Betting Partner for the 2023–2024 campaign.
Parimatch will have branding visible throughout King Power Stadium on pitch-side advertising boards, interview backgrounds, and website banners as the Official Betting Partner of Leicester City.
In addition, Parimatch will own the rights to online and offline advertising as well as hospitality partnerships. Additionally, Parimatch has affirmed that it will be Chelsea FC's Official Betting Partner for the 2023–2024 campaign.