Paris Olympics surge betting activity across Entain brands

The Olympic Summer Games in Paris this year were the most well-attended to date, according to sports betting company Entain.

Global bettors have doubled their betting volumes since the Tokyo Summer Olympics three years ago, according to data attributed to Entain's brands that operate in the US, Europe, and the UK, including bwin, BetMGM US, Ladbrokes, and Coral.

The event's success was partly attributed by the betting company to the event's more convenient time zone as opposed to the one in Tokyo, which made it easier to watch and wager on the games.
 
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