The ESPN app and the ESPN Fantasy app will "seamlessly" integrate ESPN Bet in the upcoming weeks. Bettors will be able to follow wagers in real time within the media apps, including all of a parlay's legs. Personalized in-app betting offers, wagering options, and odds updates are all part of the integrations.
By enabling users to navigate "fluidly" through a seamless experience that conflates sports viewing and sports betting, the CEO claimed that the intention is to increase user engagement and loyalty.
By enabling users to navigate "fluidly" through a seamless experience that conflates sports viewing and sports betting, the CEO claimed that the intention is to increase user engagement and loyalty.