In a touching new commercial, the People's Postcode Lottery thanks its players for their crucial role in supporting UK charities by enlisting international pop star Ellie Goulding.
Developed by the lottery's internal team in collaboration with the mission-driven GOOD agency, the video features Goulding singing a heartfelt cover of the timeless 1960s hit song "What the World Needs Now."
Developed by the lottery's internal team in collaboration with the mission-driven GOOD agency, the video features Goulding singing a heartfelt cover of the timeless 1960s hit song "What the World Needs Now."
