Picklebet, a sports and esports betting site, has raised AUD$15 million.

Australian betting company Picklebet secured AUD$15m in a Series A round led by Discerning Capital, with backing from Drive by DraftKings and Manifest Investment.

The funds will fuel Picklebet growth, aiding international expansion in 2024. Established in 2020 Picklebet began with esports betting later expanding to racing and sports.

The company offers a proprietary online platform and sports content through its media brand, Pickle Studios.

 

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Picklebet's successful Series A round, led by Discerning Capital and supported by Drive by DraftKings and Manifest Investment, is a significant milestone for the Australian betting company. The company has raised AUD$15 million, which will be instrumental in fueling its growth plans and aiding its international expansion in 2024.

Established in 2020, Picklebet initially started as an esports betting platform. However, it has since expanded its offerings to include racing and traditional sports betting. This expansion showcases the company's commitment to diversifying its product portfolio and addressing the demands of a broader customer base.

One of Picklebet's strengths is its proprietary online platform, which provides users with a seamless and intuitive betting experience. The platform's user-friendly interface and advanced features contribute to its reliability and overall appeal.

Furthermore, Picklebet has also developed a media brand called Pickle Studios, through which it offers sports content. By integrating media content into its platform, the company aims to enhance the overall user experience and engage customers in a more compelling way.

With the AUD$15 million in funding, Picklebet is well-positioned to drive its expansion plans beyond Australia. This financial injection will allow the company to invest in technological advancements, expand its team, and explore new markets. By capitalizing on the growing popularity of esports and online betting, Picklebet has the potential to become a significant player in the global gambling industry.