Play’n GO Forays into Retail Gaming, Launches Book of Dead with William Hill

HillPlay’n GO is excited to spearhead the convergence between iGaming and traditional casino gaming.

Play’n GO, a developer of exciting casino experiences, announced that its best online slot, Book of Dead, will now be available at land-based casinos in the United Kingdom. The launch of the game’s retail edition comes thanks to a partnership agreement between the developer and William Hill.

As a result of the deal, players can now find Book of Dead at fixed odds betting terminals (FOBT) across William Hill’s brick-and-mortar casinos. The game is currently available at around 100 of the operator’s stores and will be launched in all of its venues in the coming weeks.

For reference, William Hill operates more than 5,800 FOBTs across its 1,450+ shops in the UK.

The retail launch was made possible by Play’n GO’s new framework, which will allow it to translate its digital slots to the retail space. This means that each title from the company’s extensive library of over 300 games can be potentially launched at a land-based casino.
 
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