Playtech eyes sale of Happybet brand

According to reports, gaming expert Playtech is considering selling its Happybet betting brand. Due to the brand's poor reception, the parent company has decided to shut down its operations in Austria.For example, Happybet has over 100 retail betting locations in Germany and Austria. Additionally, the sports betting operator has a digital platform that enables it to accept wagers from players who are online.However, despite its potential, Happybet has had difficulty taking off in the area due to fierce competition from other businesses. Happybet's operations have been plagued by issues, despite Playtech's best efforts to enhance the brand's offering with the best technology available.