Playtika Could Be Target of Private Equity Firms

Playtika highlighted at the Nasdaq market site. Private equity firms might be interested in buying the company.
Citing unidentified sources with knowledge of the matter, Bloomberg broke the news earlier on Monday. An agreement hasn’t been reached and it’s possible that won’t happen, according to the news agency. Potential suitors for Playtika weren’t identified.

The news arrived less than three weeks after Playtika and Angry Birds producer Rovio Entertainment announced they scrapped initial conversations regarding a merger. It’s not apparent whether or not the collapse of those negotiations stoked fresh interest in Playtika, but the suitor came under fire from some analysts earlier this year for boosting its offer for Rovio.
 

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