Growe is the new name for PMI, a company that offers technical, marketing, and communications services. Growe manages services for technology, platforms, and payment options and has an international portfolio of iGaming brands and assets.
Growe will shift its focus from its current franchise model, like the one it presently uses with Parimatch, to brand and affiliate management as a result of the renaming. Speaking of Parimatch, the sports bookmaker has extended its agreement to serve as the official betting partner of Leicester City Football Club through the 2023–2024 season.
Growe will shift its focus from its current franchise model, like the one it presently uses with Parimatch, to brand and affiliate management as a result of the renaming. Speaking of Parimatch, the sports bookmaker has extended its agreement to serve as the official betting partner of Leicester City Football Club through the 2023–2024 season.