PointsBet launches advertising campaign

The original advertisement, however, will only be accessible on PointsBet's YouTube channel, the PointsBet app, and social media sites like Instagram and Twitter because of its "edgy" content. It will not air on television.

Within the framework of a morning routine that most people can identify with, the new 30-second commercial, jokingly titled "Sanctuary," showcases the PointsBet app's outstanding simplicity and its industry-leading live betting features. However, according to a company statement, the first cut of the advertisement was judged too edgy for broadcast.
 
PointsBet has opted to not air its "Sanctuary" advertisement on TV due to its "edgy" nature, which the company deemed unsuitable for national television. However, the ad is available on PointsBet's digital platforms, including YouTube, Instagram, and Twitter. The 30-second spot showcases the app's simplicity and live betting features, with a relaxed morning routine theme, and is intended to appeal to viewers through its casual approach to betting.
 
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