PokerStars signs a multi-year sponsorship deal with the Detroit Red Wings.

After entering into a multi-year partnership with the Detroit Red Wings, PokerStars has committed to put "audience engagement at the center of the action."
The Flutter Entertainment brand claimed that this follows the "rapid expansion of online poker in the US" and aims to provide a variety of amusement through top poker experiences.
Chris McGowan, president and chief executive officer of Ilitch Sports and Entertainment, stated that "our fans, especially poker aficionados, would truly like this cooperation."
 
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