Popular American comedian stars in BetMGM advertising campaign

With a new advertising campaign featuring American comedian Chris Rock as its face, BetMGM has officially launched in the UK. Rock appears in the commercial that showcases Las Vegas and London after receiving tremendous media attention last year after Will Smith smacked him at the Academy Awards ceremony.

A lion is in tow as Rock navigates a small boat from the Bellagio fountains to the River Thames in the commercial, which makes allusion to BetMGM's affiliation with LeoVegas.

 

[cherrylarry]

BetMGM's decision to partner with a comedian showcases their dedication to crafting captivating and enjoyable material for their clientele. It's a clever approach to captivating the interest of avid sports bettors and potentially enticing fresh participants to their platform.

 

[mosesdera]

A big name usually helps any advertising campaign get noticed more. As long as the platform itself delivers a good experience for customers too once they sign up. The ad alone won't keep people around long term if the real user experience isn't also solid. But it could inspire some initial interest and curiosity at least.

 

[MiaLuca]

The unfolding campaign promises to showcase the comedian's wit and charm, enriching BetMGM's brand and marketing endeavors.