Hellmuth echoed this enthusiasm, expressing his respect for RSI’s efforts to create an engaging online gaming environment. “Today, I am excited to announce that we will enhance our partnership to share my passion and knowledge of poker, gambling, and entertainment with BetRivers players and fans,” Hellmuth stated in a press release. Choosing to partner with a professional poker player marks a strategic shift for BetRivers. In the mid-2000s, poker sites commonly used professional players as brand ambassadors, but in recent years, platforms like PokerStars and GGPoker have favored celebrity endorsements from personalities such as Cristiano Ronaldo and Dan Bilzerian.