Pragmatic Play has selected Optimove's Opti-X to improve player-specific personalised experiences across its digital assets.
Pragmatic Play's operator portfolio will make use of Opti-X, Optimove's digital experience platform, to deliver immediate, personalized player recommendations that will boost player engagement, retention, and lifetime value.
One feature of Opti-X is its AI-powered web search, which promises to deliver personalized search results for quick and easy game and product discovery.
Pragmatic Play's operator portfolio will make use of Opti-X, Optimove's digital experience platform, to deliver immediate, personalized player recommendations that will boost player engagement, retention, and lifetime value.
One feature of Opti-X is its AI-powered web search, which promises to deliver personalized search results for quick and easy game and product discovery.