Pragmatic Play will incorporate Optimove's Opti-X into its operator portfolio.

Pragmatic Play is using Optimove OptiX to make their games better for players. OptiX uses AI to give players recommendations and make their experience more personal.

It helps find games faster and makes the website or app more personalized. Pragmatic Play and Optimove are working together to give players the best gaming experience.

Playbook Engineering also teamed up with Pragmatic Play to offer bingo games to their operators.