Premier League clubs will vote today on a proposed voluntary ban on gambling sponsors from the front of the clubs’ shirts. As Daily Mail reports, these sponsorships currently amount to a combined £52 million but face Government legislation contingencies.
Lucrative Sponsorship Deals:
At present, eight clubs from the League have shirt sponsorship deals with wagering companies. According to the source, Everton and Westham’s contracts with wagering sponsors have reached the highest value in the division and amount to £10m per season.
The source expects that the Premier League’s shareholders will approve the ban proposal to have gambling companies advertised as sleeve sponsors instead. Daily Mail continues that the proposal to ban the front-of-shirt gambling sponsors is a maneuver of the League’s shareholders to avoid the consequences of the prospective Government legislation which would completely ban gambling advertising campaigns and exclude gambling companies from the advertising space.
Lucrative Sponsorship Deals:
At present, eight clubs from the League have shirt sponsorship deals with wagering companies. According to the source, Everton and Westham’s contracts with wagering sponsors have reached the highest value in the division and amount to £10m per season.
The source expects that the Premier League’s shareholders will approve the ban proposal to have gambling companies advertised as sleeve sponsors instead. Daily Mail continues that the proposal to ban the front-of-shirt gambling sponsors is a maneuver of the League’s shareholders to avoid the consequences of the prospective Government legislation which would completely ban gambling advertising campaigns and exclude gambling companies from the advertising space.