Push Gaming penetrates Netherlands market with Jacks brand partnership

Push Gaming, a supplier, has increased its presence in the Dutch market by collaborating with JOI Gaming's Jacks Netherlands brand. Push Gaming slot games are now available to Dutch players.

Push Gaming was purchased by LeoVegas Group, a division of MGM Resorts International. LeoVegas emphasized that all Push Gaming staff members would remain on board, enabling the game developer to keep making games under the Push Gaming brand.

 

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Regulated partnerships between game developers and operators seem like a sensible approach for entering a new market. It will be interesting to see if allowing Push Gaming's games through Jacks increases their popularity in the Netherlands over time. As long as consumer protections are in place, competition and variety are good for the industry and players.