Racecourse Media Group collaborates with Ellipse

Racecourse Media Group and Ellipse, a sports data and analytics company, have partnered.

To add a "new dimension" to the way horse racing fans watch and comprehend the sport, the agreement will make use of data engineering and analytics experts from Ellipse, the company that created popular apps like CricViz and TennisViz, as well as AI and machine learning.

The pair will use tracking data to create a suite of analytics, modeling new performance indices and pre- and post-race insights, known as RaceiQ metrics. This project is the first of its kind for the sport.

 

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Racecourse Media Group has partnered with Ellipse to enhance the way horse racing fans engage with the sport. By utilizing data engineering, AI, and machine learning, the partnership will introduce RaceiQ metrics, offering performance indices and insights before and after races. This innovative project is the first of its kind for the sport and will leverage tracking data to create new analytics for viewers.