The 2023/2024 Rangers Football Club uniform will have new branding that emphasizes Kindred's zero percent mission. Only Kindred, a gambling company, has this messaging on any front-of-shirt advertisements. One of the oldest sponsorship agreements in professional UK football is between Rangers and Kindred, which appears on the front of the player's shirt. The "zero% mission" emblems from Kindred and Unibet will appear on the new jerseys. The goal of the company's "journey towards zero" is to have no damaging gambling-related revenue at all.