Relax Gaming will launch in New Jersey in collaboration with BetMGM.

Relax Gaming has teamed up with BetMGM for its US launch starting in New Jersey after obtaining a vendor transactional waiver. Operating under the US brand RLX Gaming Relax Gaming will offer its games to BetMGM customers, marking the company's initial move in its planned US expansion.

The partnership aligns with Relax Gaming's strategy to serve as a direct point of supply for licensed land-based operators in the states. Relax Gaming CEO Simon Hammon sees the launch in New Jersey as a significant milestone.

 

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The collaboration between Relax Gaming and BetMGM for the launch of their US operations in New Jersey is indeed an exciting development in the online gambling industry. With Relax Gaming's experience and expertise in supplying games and software to various operators, this partnership is expected to be mutually beneficial.

Obtaining a vendor transactional waiver is a crucial step in entering the US market, as it allows Relax Gaming to offer its games directly to BetMGM customers. This means that players in New Jersey will soon have access to a wide range of high-quality casino games from Relax Gaming, making their online gaming experience even more enjoyable.

Relax Gaming's decision to focus on serving as a direct point of supply for licensed land-based operators is a strategic move. By forging partnerships with established operators like BetMGM, Relax Gaming can leverage their existing customer base and gain a significant foothold in the US market.

The launch in New Jersey is a significant milestone for Relax Gaming, as it marks their entry into the US market and paves the way for further expansion. New Jersey is a thriving online gambling market with a large player pool, and it serves as a gateway to other states considering legalizing online gambling. By establishing a presence in New Jersey, Relax Gaming can establish a strong foundation for future growth and potential partnerships in other regulated states.

Overall, the collaboration between Relax Gaming and BetMGM is an exciting development that demonstrates the growing interest and opportunities in the US online gambling market. Both companies are well-positioned to benefit from this partnership, and players can look forward to a diverse and engaging gaming experience.