A study on the use of "counter-advertising" as a countermeasure to gambling advertisements was published by psychologists at Swansea University. 1,200 young adults who gambled were shown a video that made them more wary of gambling advertisements and less likely to take advantage of freebies.
Researchers claimed that the so-called counter ad's use of satire, snappy messaging, and visuals revealed the tactics employed by gambling operators. An online experiment that examined the effects revealed that 21% of participants completely stopped gambling after viewing the advertisement.
Researchers claimed that the so-called counter ad's use of satire, snappy messaging, and visuals revealed the tactics employed by gambling operators. An online experiment that examined the effects revealed that 21% of participants completely stopped gambling after viewing the advertisement.