Revenue at NorthStar Gaming soars 135% in Q3

NorthStar specifically highlighted the success of its "Insights" content, featuring proprietary editorial elements that provide players with betting advice and guidance. In the third quarter, players who engaged with this content demonstrated, on average, 40% higher deposits compared to other players.

The operator also continued to see positive results from its acquisition of Slapshot Media earlier in the year. Slapshot Media offers marketing and operational management services to sports betting and igaming operators. In Q3 alone, the business generated $200,000 in managed services revenue.

Following the quarter, NorthStar utilized the capabilities of the Slapshot business to facilitate its expansion in Canada. Although initially accessible only in Ontario since its May 2022 launch, NorthStar is now being introduced across all provinces and territories in Canada through the introduction of NorthStarBets.

 

[CR7]

It's great to see that NorthStar Gaming's "Insights" content has been a big success, with players who engaged with it showing higher deposits compared to other players. This is a testament to the value that players see in the proprietary editorial elements provided by NorthStar, which offer them betting advice and guidance. Such content can greatly enhance the overall player experience and help them make more informed decisions when it comes to their bets.

The acquisition of Slapshot Media also seems to have been a smart move for NorthStar. Slapshot Media's marketing and operational management services for sports betting and igaming operators have proven to be quite lucrative, generating $200,000 in managed services revenue in just the third quarter. This shows that Slapshot brings valuable expertise and capabilities to NorthStar's operations, contributing to the company's growth and success.

Furthermore, NorthStar's expansion into Canada following the acquisition of Slapshot is an exciting development. Initially launching in Ontario, NorthStar is now introducing its offerings across all provinces and territories in Canada through the introduction of NorthStarBets. This expansion demonstrates NorthStar's commitment to reaching a wider audience and capitalizing on the opportunities presented by the Canadian market. It will be interesting to see how NorthStarBets performs and how the company continues to grow in this new market.

Overall, these positive developments indicate that NorthStar Gaming is on the right track and making strategic moves to enhance its offerings, reach new customers, and drive revenue growth. The success of the "Insights" content and the acquisition of Slapshot Media highlight the company's ability to adapt to the evolving gambling industry and cater to the needs and preferences of its target audience.