Interest in this year's Women's NCAA Tournament is surging, with more people betting on women's college basketball games.
BetMGM reports a 2.5-fold increase in bets compared to last season, while Caesars Sportsbook notes a 190% rise.
BetMGM's trading director attributes this growth to popular players like Caitlin Clark gaining fame and more televised women's games.
BetMGM reports a 2.5-fold increase in bets compared to last season, while Caesars Sportsbook notes a 190% rise.
BetMGM's trading director attributes this growth to popular players like Caitlin Clark gaining fame and more televised women's games.