In Ontario, Rivalry has just released their esports betting mobile app targeted towards Millennials and Generation Z. The increase in esports betting in Ontario has led to the release of the Rivalry smartphone app. Esports betting on rivalry has shown an average month-over-month growth rate. The Millenial and Gen Z demographic has been the only focus of the app's design, which has been made by tailoring the betting experience to specific entertainment preferences and combining features from gaming culture that enthrall this target audience.
