A multi-year agreement between UFC and the free-to-play social casino Roobet.fun has been revealed. Roobet.fun will receive branding in the UFC octagon at specific UFC pay-per-views and Fight Nights as part of the partnership. In addition, Roobet.fun will appear as a presenting partner on a few episodes of Embedded, an all-access program that follows prominent UFC competitors as they train for future competitions. Roobet.fun currently has ties to the MMA community because it creates a number of MMA podcasts.