The Saudi Arabian government keeps making significant investments in the creation, dissemination, and growth of esports. The games are designed to provide spectators with entertainment and an array of betting opportunities. Through its Public Investment Fund (PIF), which reputedly manages $650 billion in assets, the kingdom is funding the investment binge. PIF also acquired an 8% interest in Nintendo, making it the biggest outside investor in the Japanese firm. In addition, PIF holds sizeable stakes in Activision Blizzard and Ubisoft.