Together, AppsFlyer, an analytics platform, and Scientific Games are working on a project to support lotteries in the United States.
By gathering information from social media platforms, search engines, and mobile and web apps to improve player acquisition tactics, the project will aid in the optimization of lottery digital ad campaigns.
As a result, state lotteries will collaborate with AppsFlyer to gain deep insights into their digital advertising and a holistic perspective of customer analytics across all services.
By gathering information from social media platforms, search engines, and mobile and web apps to improve player acquisition tactics, the project will aid in the optimization of lottery digital ad campaigns.
As a result, state lotteries will collaborate with AppsFlyer to gain deep insights into their digital advertising and a holistic perspective of customer analytics across all services.