For the Fans is a new brand platform that Sky Bet and Grey London have launched.
With a deeper relationship with its audience, the For the Fans campaign aims to upend traditional betting category norms.
The initiative aims to recognize the close bond that exists between supporters and their teams, acknowledging that bettors essentially identify as sports fans.
Grey London designed and carried out the campaign launch, which highlights football fans' devotion and attempts to capture the real, sometimes unusual, parts of being a fan.
With a deeper relationship with its audience, the For the Fans campaign aims to upend traditional betting category norms.
The initiative aims to recognize the close bond that exists between supporters and their teams, acknowledging that bettors essentially identify as sports fans.
Grey London designed and carried out the campaign launch, which highlights football fans' devotion and attempts to capture the real, sometimes unusual, parts of being a fan.