Sky Bet joins forces with Incentive Games for free-to-play player engagement

Sky Bet has partnered with Incentive Games in an effort to increase player engagement by leveraging the iGaming market and free-to-play games.

The operator will introduce the Match 5 betting game as a result of the partnership, with the aim of improving the transition from iGaming to sportsbook.

Every weekday, players can access the Sky Bet app to choose a new Premier League team that is chosen at random. Depending on how many of their teams win over the weekend, players can receive up to £20 in free bets.
 
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