Sky Bet redesigns its platform in new fan-focused brand restructuring

As part of a new campaign to show its dedication to football fans, Sky Bet redesigned its platform.

Along with a 60-second TV commercial, the operator unveiled its new long-term platform. The commercial is supposed to emphasize a contemporary fan experience while showcasing the excitement of betting.


In specifics, the commercial—which will air on TV, VOD, and social media—begins with a football enthusiast in a blue tracksuit gardening.
 
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