For its Sky Vegas online casino brand, Sky Betting and Gaming has unveiled a brand-new platform and advertising campaign called "Play." We are here for that reason.
The campaign, which aims to establish a genuine relationship with casino patrons, highlights the great entertainment that can be found in life's little moments when approached responsibly and encourages playing for thrills rather than just the possibility of large wins.
Based on research conducted by Sky Vegas, the various 30- and 60-second commercials show regular people experiencing wins and losses in everyday situations.
The campaign, which aims to establish a genuine relationship with casino patrons, highlights the great entertainment that can be found in life's little moments when approached responsibly and encourages playing for thrills rather than just the possibility of large wins.
Based on research conducted by Sky Vegas, the various 30- and 60-second commercials show regular people experiencing wins and losses in everyday situations.