Social Gaming Trade Association forms to combat attack on social gaming

The online websites and mobile platforms, according to proponents of social and sweepstakes casinos, offer millions of gamers fun in a risk-free, secure setting. Critics claim that a large number of these companies are engaged in unlawful gambling, luring gamers in with free tokens before they deposit real money and start betting for real money. The Social & Promotional Games Association, a new trade organisation, strives to refute the unfavourable allegations. According to the Social & Promotional Games Association, social casinos that provide players promotional sweepstakes prizes "adhere to the established model of social casinos while also offering such prizes."