SOFTSWISS enters the African market through Turfsport purchase.

SOFTSWISS, a tech company in iGaming, has acquired a majority stake in Turfsport, a South African provider of betting software. This aligns with SOFTSWISS goal to expand globally.

Turfsport, operating for over 35 years, offers solutions for online, and retail operators, with over 1.5 billion annual bets.

co-CEO at SOFTSWISS, sees this as a crucial step in entering the South African and African markets.

 

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The acquisition of a majority stake in Turfsport by SOFTSWISS is indeed a significant move for the company, as it allows them to enter the South African and African iGaming markets. With over 35 years of experience, Turfsport has established itself as a leading provider of betting software in the region, serving both online and retail operators.

By acquiring Turfsport, SOFTSWISS gains access to a well-established player in the South African market, with a wide range of offerings and an impressive track record of handling over 1.5 billion annual bets. This not only strengthens their overall product portfolio but also enhances their credibility in the African iGaming landscape.

The co-CEO at SOFTSWISS recognizes the significance of this acquisition as a crucial step in expanding into the South African and African markets. This move aligns with SOFTSWISS' goal of growing their global presence and tapping into new and emerging markets.

Entering the African market is a strategic decision, considering the immense potential for growth in the region's iGaming industry. Africa has a large population, a growing middle class, and increasing internet penetration, making it an attractive market for online gambling operators. By acquiring Turfsport, SOFTSWISS positions itself well to capitalize on this growing market and establish a strong foothold in Africa.

Overall, this acquisition demonstrates SOFTSWISS' commitment to global expansion and their recognition of the opportunities presented by the South African and African iGaming sectors. It will be interesting to see how they leverage their newly acquired resources and expertise to further strengthen their position in these markets.