The next SBC Summit Barcelona 2023 convention and trade expo, SBC's largest event to date, is scheduled to feature a keynote talk by Matthew Ball, a metaverse specialist, tech authority, media manufacturer, and bestselling book. In response to the great comments and excitement created by his digital keynote at the 2022 version of the show, Ball has been scheduled to give the opening keynote speech in person on September 21. Ball is well-known for writing "The Metaverse," a book that explores the metaverse's possibilities for revolution.