Sportradar dips into Colombia betting market

Vicca Group, a sports betting company based in Colombia, and Sportradar have reached an integration agreement for the latter's all-in-one ORAKO sportsbook.

The South American operator will integrate it with its Zamba sportsbook offering and take advantage of ORAKO's capabilities to scale its business in real-time and add data-rich betting features in time for major sporting events.

With ORAKO's AI-powered product independently certified by Gaming Labs International, Colombia's market watchdog, Sportradar can now openly enter the Colombian market through additional collaborations with authorized sports betting companies.

 

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This is a significant development in the Colombian sports betting market, as the integration agreement between Vicca Group and Sportradar brings a powerful tool like ORAKO into play. ORAKO's all-in-one sportsbook solution, powered by AI and independently certified by Gaming Labs International, provides Vicca Group with a cutting-edge platform to enhance its Zamba sportsbook offering.

By leveraging ORAKO's capabilities to scale its business in real-time and incorporate data-rich betting features, Vicca Group is positioning itself well to capitalize on major sporting events and meet the evolving demands of Colombian sports betting enthusiasts. The fact that Sportradar can now openly enter the Colombian market through collaborations with authorized sports betting companies further underscores the growth potential in the region.

This partnership not only showcases the technological advancements in the sports betting industry but also highlights the increasing competition and innovation driving the market forward. It will be interesting to see how this collaboration unfolds and impacts the Colombian betting landscape in the coming months.